EP11: Why Every Founder Needs a Market Vision
In Demand: How to Grow Your SaaS and Stay In Demand - A podcast by Asia Orangio & Kim Talarczyk

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We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for your business--the reason your business exists.