EP1: Marketing in an Economic Downturn

In Demand: How to Grow Your SaaS and Stay In Demand - A podcast by Asia Orangio & Kim Talarczyk

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We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift.  Extra Reading Marketing and Growth for Uncertain Times on CXL.com

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