Niklas Lindahl: ROI or Die

🎙 Podcast by Michael Pedersen with Niklas Lindahl, Interim CMO at LeoVegas In this episode, I speak to Niklas Lindahl, Interim CMO of LeoVegas group. We speak about what goes on behind the scenes at Leo Vegas before entering markets and creating marketing strategies. Niklas's mantra is "if you can't track it, you can't do it" and is a strong proponent of performance marketing and building up from the bottom of the funnel first. We get his views on brand building vs performance marketing and also he reveals a lot of cool stuff coming up for Leo Vegas, especially their upcoming entry into the US market and their different approach to this challenge. ABOUT NIKLAS LINDAHL Working in the online marketing industry since 2008, consulted over 100 mid and large-sized companies in how to define and deploy their online marketing efforts. In LeoVegas since 2018. I believe in hard work, loyalty and never giving up. 🔴 Watch the episode on Youtube: https://youtu.be/RZDfFrqasDg _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions