Episode 8: Thomas Emanuel, STR

You can’t make an informed decision without the data. This is especially true when it comes to hospitality investment. And if you want to talk about hotel data, you need STR, a one-stop shop for all matters related to hotel performance data. Marina invited Thomas Emanuel, Senior Director at STR, for the eighth episode of the IDEEA podcast to share a teaser of what attendees can expect from his session at IDEEA on day one. Over 20 minutes, Thomas dived into the data, sharing insights into some markets’ performance compared to the 2019 data. One of the standout markets with positive performance was Italy. When asked about the forecast for the remainder of the year, Thomas believed it would stay bullish with the continued influence of inflation, revenge tourism and significant pre-booked leisure demand. Most of the performance has been driven by the domestic market, but it is hard to be confident that it will continue or grow as international markets return. Thomas will be taking the stage at IDEEA to decode the data further. Still, these 20 mins on the IDEEA podcast can be seen as the primer to the final coat of paint he draws at IDEEA to provide attendees with a complete picture of whether hotels in Southeast Europe are set for bright times ahead or if the pent-up demand will fizzle out like a Tik-Tok dance trend.