Episode 3: Christian Michel, Wyndham Hotels and Resorts EMEA

As the Vice President of Development for Wyndham Hotels and Resorts in Europe, Christian Michel is at the forefront of the company's expansion plans. He joins Ali Shahid, Marketing Director at The Bench, on the third episode of the IDEEA podcast to share the focus markets for the world’s largest hotel franchisor, which includes the Balkan region and specific markets such as Turkey and Romania. He also shared his thoughts on the growing interest in the region, contributing it to the opportunity that markets with mesmerising coastlines provide for owners and operators to develop both leisure and business products that can ride out different economic cycles. He also spoke about the group’s strategy on extended stays and teased his thoughts on his panel topic at IDEEA in September. Listen to the full episode on the go or watch the entire conversation on video.