Episode 10: Daniel von Barloewen, Accor

If we talk about branded residences, Accor needs to be part of that discussion. Accor is set to open one branded residential project every six weeks throughout 2023 and 2024. The global hospitality group operates branded residences on both a managed and franchised basis across twenty-two brands, with a worldwide network and pipeline of 130 branded residential projects. And the man leading it with his team is Daniel von Barloewen, Head of Mixed-Use for Europe, Middle East, India, Africa & Turkey at Accor, so Marina invited him to be our guest for the tenth episode of the IDEEA podcast. For anyone interested in branded residences, this is a valuable conversation to listen to as Daniel explains how branded residences started, what elementary criteria can be used to evaluate a project and market, and what audience segments tend to work with branded residences. Take the next 20 minutes to listen to the conversation and find out which markets Daniel would like to build a presence with Accor if not already done.