How To Put Your Town on the Map

If you’ve ever vacationed on the beaches of Delaware, chances are you drove right by Smyrna. It’s a small but charming town that’s been bypassed by the main highways. Which is why Mike, a small business owner on the town council, wants to create a spectacular, engaging roadside attraction to tempt tourists into town. The only snag? He doesn’t know what to actually build. On this episode of How To!, we bring on roadside attraction aficionado Erika Nelson. She’s the creator of The World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things. She’s also an artist who helps towns like Smyrna develop their own car-stopping attractions. She decodes the magic of the most wondrous roadside attractions and explains why hosting a Guinness world record-holding object is not the only key to success. You also have to tell a good story. If you liked this episode, check out: “How To Convince People to Give You Money.” Do you have a question without an answer? Send us a note at [email protected] or leave us a voicemail at 646-495-4001 and we might have you on the show. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices