The Rule of Thirds | Brian S. Rowley | Panasonic Connect

How to Grow a CMO - A podcast by The Marketing Practice

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Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller.Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation.Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise.We discuss:

  • The role of marketing within Panasonic Connect
  • How brand and demand work together
  • The benefits of including diverse perspectives in your team
  • How to attract and keep top talent
  • The challenges of repositioning the Panasonic brand

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