The reality of building PE technology brands | David Turner | IRIS

David Turner is the CMO and Growth Champion at IRIS Software Group. He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris. David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.We discuss:Growing private equity technology brandsThe power of having a single brand instead of multiple brandsBalancing the importance of lead gen and brand buildingThe relationship between marketing and innovationMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com