Roots and Risk: Anna Griffin on Creativity, Courage and the Power of One Idea | Part 1

In Part 1 of our conversation with Anna Griffin, CMO at Commvault, we trace her journey from a family-run garden centre in rural North Carolina to marketing roles at global brands like Apple and Royal Caribbean. Anna shares how early lessons in small-town marketing shaped her creative instincts, why every great campaign needs a single powerful idea, and what she learned about community from 55,000 Saturn drivers. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.