Passion, Motivation and Balance | Melinda Chan | Thomson Reuters

Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle marketing.We discuss:How to approach segmentation and targeted marketing The hallmarks and core values of a great leaderThe principles of B2C marketing that can be applied to B2B D&I within the industry and her experience developing her career Balancing the competing pressures of work with a family lifestyle Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com