Marketing with speed and agility | Peter Alexander | Check Point Software
How to Grow a CMO - A podcast by The Marketing Practice
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Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally.
Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales.
He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.
We discuss:
- How to structure a team to fulfil the role of marketing
- The value of behavioral science in marketing
- The best ways to approach testing creative ideas
- How data supports the challenge of ‘moving fast enough’
