Embracing marketing’s constraints | John Watton | VMware

How to Grow a CMO - A podcast by The Marketing Practice

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John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle. 

John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands.

We discuss:

  1. Marketing a brand's vision for the future
  2. Powerful marketing philosophies to flourish sale pipelines
  3. How to maximise your time with stakeholders
  4. The hallmarks of a strong working relationship

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