Building world-class marketing teams | Jill Murray | Arcadis

How to Grow a CMO - A podcast by The Marketing Practice

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Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business. Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey.We discuss:

  1. The role of sustainability and purpose
  2. Arcadis' approach to driving demand and balancing brand
  3. Her approach to building world-class marketing teams
  4. How to nurture teams in challenging environments

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