Brand building in a world-class marketing organisation | Lauren Vaccarello | Salesloft
How to Grow a CMO - A podcast by The Marketing Practice
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Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category.
We discuss:
- How marketers use technology in a way that sellers don’t
- How challenges can help shape a leader
- Influences past roles have on a CMO’s skillset
- Getting the most out of your resources in a tough economy
- The role of brand in building world-class marketing organisations
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