033: Whistle: How a seemingly gimmick business - Fitbit for dogs got started and sold for $100+ million
How They Made Their Millions - A podcast by Vijay Peduru

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If you look at it , Fitbit for dogs seems like a gimmick business. Who would think that this will become successful. Yet Ben Jacobs proved that this is a worthwhile business and started it and finally sold it for $100+ million. Let us see how he did it.