006: Geox: Hole-in-shoe idea to Billion Dollars
How They Made Their Millions - A podcast by Vijay Peduru
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While there are already big players in the shoe business, Can someone come with a new idea for shoes and succeed and also make tons of money. Mario Polegato did it with Geox and made it a billion dollar company. with a weird idea —having holes in shoes— Let us check out how he did it..
