Ep. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign.

I'm excited to welcome Danny Gavin to the podcast this week. ‍ Danny's the founder of the Optidge, the digital marketing agency based out of Texas. ‍ In this episode, we discuss Danny's expertise areas: SEO & paid social. ‍ We focus on one social media ad campaign in particular. ‍ Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's). ‍ Degs & Sal had one requirement: to have 2x ROAS on their Facebook and Instagram ad campaigns. The Optidge took over the campaigns and these were the results: 400x increase in total revenue 130% increase in DIRECT ROAS to 2.66x 72% decrease in cost per purchase, 29% decrease in cost per add to cart 24% decrease in CPMs. Finally 278% increase in unique orders 2020 AMA Crystal Award for Best Plan B Marketing Campaign ‍ In the episode, we look at the method behind the success. ‍ You'll learn: How to build audiences that convert Why you need to design a funnel The importance of testing How much you need to spend on testing What you should test Examples of long and short-form copy used in the campaigns ‍ And all in 30 minutes. What's not to love? -- Subscribe to our weekly newsletter and podcast here. Follow us on LinkedIn for daily marketing tips.

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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.