Ep. 21: Rand Fishkin on how he built an 18,000 email waiting list to launch SparkToro
This week, I interviewed Rand Fishkin. You may know him as the founder of Moz.com, a company with +$50m in annual revenue that's used by marketers worldwide. He's recently left Moz to found SparkToro so I caught him at the perfect time to ask: what marketing tactics are you using to launch your new startup? He launched earlier this year to a waiting list of 18,000...and we learn what he did to build that list. We cover: - Rand's SparkToro journey - 4 methods used to build his audience - Rand's advice to marketers just starting out - What Rand thinks is the untapped opportunity in marketing right now. Check out the full insight on www.thefxck.com