Aaron Richter, Equinox Brands
Hospitality Design: What I've Learned - A podcast by Hospitality Design - Wednesdays
Having worked for the likes of Nike, W Hotels, and Ian Schrager, Aaron Richter took a risk when he joined Equinox during a time when the fitness industry lacked design direction. Now, as senior vice president of design, Richter is rewriting the rules of what a guest experience should be. For its brand evolution from fitness clubs to hotels, Equinox calls itself a new kind of luxury, powered by possibilities. When many are trying to figure out the $4.2 trillion wellness industry, Equinox is le...
