Beer Art & Branding [Lewy Lewy on Beer Illustrations]

Hailing from Barnsley, South Yorkshire (UK), beer illustrator and artist Lewy Lewy discusses what it takes to create bespoke artwork for craft breweries in this week's episode of the Hop Forward Podcast. Having undertaken an art degree in Birmingham, Lewis Ryan moved into a role as a creative director for a marketing firm before realising his passion lay with illustrating for breweries and musicians. Lewy took the jump by creating a stunning portfolio of work and connecting with breweries through Brew Dog's bars, getting his first big break with Sheffield's Abbeydale Brewery. Since then, his designs have become hot property, working with companies such as London's Hammerton Brewery and Rock Leopard, as well as Oslo based brewery, Amundsen Bryggeri . If you've never encountered his artwork before, head over to www.lewisryanart.com and check out www.hopforward.beer/podcast to see some of the rough sketches. --- Today's episode is sponsored by Ecokeg - the strongest, most versatile and eco –friendly one way keg on the market today. Ecokegs can be racked just like a cask or counter pressure filled like any traditional steel kegs. Made in the UK using 70% recycled materials and fully recyclable to industrial recyclers, they can be 100% recycled by Ecokeg themselves into new kegs, they also offer free collection for empty Ecokegs. Used extensively across the brewing industry by cask brewers looking to access the keg market without needing any expensive equipment, as well as macro/micro brewers distributing across the UK and throughout the rest of the world, particularly because they are available in not only Sankey valves but Grundy, A and D type also. For more information you can speak directly to Lewis on 01656 725799 or email [email protected], or visit ecokeg.com