FUTURE OF MARKETING SERIES: Jamie Gier, DexCare (#312)

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.  All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care?  This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)See omnystudio.com/listener for privacy information.