SMS Marketing
Head Start - A podcast by Race Directors HQ
When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel. Well, over the next hour and a half we are going to be going deep into the technology, the arguments and the facts around S...
