Running a Race Ambassador Program

It’s very fashionable these days to hear people speak of “influencers” - people who work with brands to promote their products and services to a niche audience in which they have a strong following. Well, our industry has had that for a while. They’re called race ambassadors and they can be your race’s special influencers, going out into the community and spreading the word for your event in their running club, weekly group run, or the next race or expo they attend.Today I have the pleasure o...