Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting

Last week, if you happened to join us for part one of our two-part Facebook Ads podcast special, we set the scene by looking at Facebook marketing strategy, understanding sales funnels, planning and structuring ad campaigns, and mastering audience targeting. This week, in part two of the discussion, it’s time to switch gears a bit and look at some more advanced topics around ad creatives, ad performance monitoring and optimization, and the very important, highly-converting area of ad retarget...