136: In a Recession, Provoke Your B2B Customers

HBR IdeaCast - A podcast by Harvard Business Review - Tuesdays

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

Philip Lay and Todd Hewlin, managing directors at TCG Advisors and coauthors of the HBR article "In a Downturn, Provoke Your Customers."