44. Michelle Puccinelli on Outsourcing Your Marketing Department and Hiring Freelancers

Can other careers prepare you for entrepreneurship? Starting as an entry-level social media manager, Michelle taught herself the ins and outs of digital marketing, eventually becoming the marketing director for eight businesses, leading a whopping 30 marketing freelancers. She created MicroMarketer, a company that enables small businesses and solopreneurs to afford top-tier marketing by building customized teams of freelancers. Tune in to hear how she manages it all, what she learned from her previous career as a teacher, and how she's disrupting the marketing industry one business at a time. Meet Michelle Puccinelli Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight different businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneuer could get the marketing they deserve, without hiring expensive agencies or internal employees. Today her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director For Rent" - preparing businesses to receive marketing help, then finding the ideal freelancer that will move their business forward. She's obsessed with hooking up business owners and contractors and sending them off into the sunset on a beautiful marketing adventure. Connect with Michelle Connect with Michelle on Instagram: https://www.instagram.com/micromarketer. Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-puccinelli/. Join Michelle's Freelancer Database: https://pages.mymicromarketer.com/database. Looking to outsource? HireAMarketer.co Connect with Social Savvy Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/ Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1 For show notes and more, go to https://www.socialsavvyhq.co/podcast Love listening? We would appreciate it if you would leave a rating and review to support the show!