37. Maddie Digan on Threads, Overcoming Burnout, and Niching to Beauty Brands

Can you pivot into a target audience that you are passionate about as a SMM? Yes, you can. This week, we're joined by Maddie Digan who discusses her shift to specializing in serving beauty brands and professionals. Discover what led her to this niche and how it transformed her services to better meet the needs of her target audience. Plus, we'll be exploring the latest buzz in the social media world - Threads! Meet Maddie Digan Maddie, better known as "The Buzzing Blonde," is a dynamic social media manager and strategist with a passion for helping brands thrive in the digital realm. Since establishing her business in 2018 while working as a graphic designer for Adidas, Maddie has become a prominent figure in the world of social media. Throughout her career, Maddie has worked with a diverse range of small businesses, leveraging her skills to help them grow their online presence. However, it was in 2021 that she found her true niche in assisting beauty brands and professionals. As "The Buzzing Blonde," Maddie continues to empower brands, guiding them on their journey to online success. Through her dedication, expertise, and genuine passion for connecting with audiences, she consistently exceeds expectations and helps her clients build thriving online communities. Connect with Maddie Connect with Maddie, a.k.a. "The Buzzing Blonde" on Instagram at https://www.instagram.com/thebuzzingblonde/. Connect with Social Savvy Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/ Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1 For show notes and more, go to https://www.socialsavvyhq.co/podcast Love listening? We would appreciate it if you would leave a rating and review to support the show!