Olivia Francis on the most important garment in your wardrobe | #044

This week, Aleks sits down with Olivia Francis, the founder of luxury men’s underwear and loungewear brand, Hamilton & Hare. Olivia is on a campaign to elevate men’s undies, and to get men thinking about the importance of their underwear drawer in a very different way; valuing quality, longevity and comfort every bit as highly as you would in a pair of shoes or a handmade suit.We hear about her decision to leave advertising to establish her own business, talk about the highs and lows of l...