The Power of Color and Why with J.Nichole Smith

065 - This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls "whyfinding." Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond. She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capit...