The Art of Pricing

282 - If you think setting your prices is just a math problem, think again! While pricing formulas help ensure profitability, the real magic happens in how you structure and present your pricing. Today, we’re unpacking the art of pricing—how to design your pricing to nudge clients toward your most profitable options without ever feeling sales-y. What to Listen For: The difference between the science of pricing and the art of pricing.Why pricing psychology is key to increasing your sale...