74 - Book Marketing 101: Behind the Scenes of the 'Girl Decoded' Launch

The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colman. On today's podcast, March Account Supervisor Hailey Melamut discusses her unique role as the book launch manager, which placed her in the middle of the book publishing, distribution, and promotional process. It's a behind the scenes look at what goes into book marketing. Our chat also offers valuable lessons in how to pivot - Rana's book was published on April 21, which meant that many of the promotional activities occurred during the COVID-19 outbreak, which naturally meant a lot of big changes to the marketing plan. Find out what they did to make it all work.

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.