Who is Your Reference Group?

School of Sales by The Salesgirls - A podcast by Macy McNeely & Kathryn Shubert - Thursdays

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Reference Groups. Sociologists refer to them as a group to which an individual or another group is compared; a group of people who influence norms + a person's behaviors. Whether it's a conscious decision or not, you are a part of a reference group. In today's episode, Macy covers: seeing these reference groups in the wild on a family vacation to Disney Worldthe power you possess in choosing your own reference groupwhy choosing who you DON'T want to be is just as important as knowing ...

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