035: People Buy Feelings, Not Things
Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development - A podcast by Wilson Komala
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035: People Buy Feelings, Not Things
This is a mistake that many business owners commit. They try to sell things. What they don't understand is people buy feelings. When people make a purchase, they don't buy it solely because of its uses and its amazing features. They buy emotionally because people aren't creatures of logic. We're emotional creatures.
If you can express your feelings and invoke emotions in people, people will try to rationalise their decision even if it's illogical.
Listen in to learn more!
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