033: How To Sell A Bible
Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development - A podcast by Wilson Komala
Categories:
How To Sell A Bible
Many people make this mistake when selecting their target audience. They try to sell bibles to Christians. While it might make sense initially, try reflecting deeper on your decision. Wouldn't you think that Christians would already own a bible of their own? This makes them an unsuitable target audience to focus on when you're selling bibles since they wouldn't have much of a desire for your product.
Instead, think about the transformational journey of someone who might want to own a bible. That means you've got to instead focus on people who are interested in Christianity! These are the people whom you should target should you wish to sell bibles because they are interested in the contents of the book and do not currently own one!
This is a really simple concept that can actually make many people rethink their target audience. Most people tend to choose people who already own the product. Target those who would want to or are likely to purchase your product instead!
Listen in to learn more!
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