099: Paula Brennan: Diversifying Your Income & Done-For-You Marketing Campaigns
Paula Brennan is a photographer and educator based in the gorgeous Sunshine Coast in Australia… and yes it lives up to its name! With 23 years experience across multiple genres including weddings and portraits, Paula now focusses her attention solely on the Personal Brand Market, primarily photographing industry-leading entrepreneurs and small businesses. She is the host of the podcast The Business of Personal Brand Photography - and is passionate about spreading the good word throughout the photography industry about how highly lucrative this emerging sector of the industry is. She shares the tools to incorporate lifestyle branding photography into their businesses with helpful, inspiring and insightful content in her weekly show and within her online education platform. She sees her growing success due to the fact that she engages her clients to come back again and again with subscription-style packages and multi-person shoot experiences unlike anything her competitors offer, and brings back many of her clients 1-3 times per year, making sure their content buckets for their website and social media are full and fresh.