What Does Finding Purpose Really Look Like?

You know how people say that when you're thinking of buying a certain type of car you start to see that car everywhere?  Well I'm getting that at the moment with purpose. In the week that my new product, The Purpose Kit is going live, and because of this i'm seeing it everywhere.  Personally, I’m glad to see more people talking about purpose - it’s something the world could use a little more of all round. I think people are cottoning on to the fact that in an increasingly saturated market, you need more than pretty visuals to sustain a business. But I’m finding, and maybe you are too, that a lot of the conversation and resources around purpose are very conceptual - there’s a lot of theory, but not a lot of hard examples of what this could actually look like for you and your business. Purpose is a concept and very different for each individual.  In this episode I wanted to bring purpose to life a little bit, to look at the concepts around purpose but to talk through how they've shown up for me in my business from the beginning and how I continue to use it, so that you can see how it works practically as well as conceptually