Using Stories to Create Valuable, Memorable Content

Today I’m going to share more detail about my approach to content creation, how I think about it and how I try to make it valuable and inspiring. My approach to content has changed over the last couple of years, both because content trends have changed, and because I’ve developed as a writer and learned more about what makes people tick, and click, when it comes to my content. So in this episode I’m going to share more about the story of my content progression, and the major change I’ve made.