Over-saturation, Vulnerability, and the Marketing That's Stopped Working

Over the last few months I think we have all felt a bit of shift in the online landscape and the conversations I have been having with clients have reflected this too.  It all started with questions about saturated markets, struggling to stand out, authenticity and vulnerability, Instagram growth and email signs up are grinding to a holt, in spite of people doing all the right things.  Today I wanted to unpick on what is going on with this, look at emerging trends and look at ultimately getting some ideas on where the marketing space has headed and how we can keep ahead of the curve now that all the tried and tested things are not working anymore.