How To Move People From Instagram To Your Own Channels

Today I’m talking about a topic that someone mentioned in a survey I shared - so if that was you, thank you for the great question! We’re talking Instagram. So often the default when we think about marketing - it’s the first place we think of to be able to talk about new products or share a piece of coverage or introduce changes. As consumers too, I know that if I hear about a business or someone is recommended to me, I go off and find them on Instagram as a first stop, following or saving like the app is my own little Filofax. Yes, Instagram is often our first and last resort when it comes to marketing our business, but we’re always being told not to rely on it. ‘What if Instagram disappeared tomorrow, what you have?’ is what people like me always say. We get it, it’s not good to have all your eggs in one basket, but how do you actually get the eggs out? How do you move people away from Instagram and onto your own channels?