Fun Not Fear with Allie LeFevere

Today I am joined by Allie LeFevere the owner of a humour based Marketing agency Obedient. I was really keen to get Allie on the show as I knew she could provide a really interesting new take, that would provide a new prospective on all of our struggles.  We dig into using fun as an alternative to fear based marketing and the science begin it, we discuss  examples of humour led marketing,  we talk about what to do if you don't think you are funny and we leave you with some really practical exercises to take away and start to use to really differentiate yourself through your copy and your imagery.