Coaching Episode - How to Find Your Ideal Client and Talk to Them with Ami-Lou Harrison

Today is a coaching episode with Amy-Lou Harrison a Graphic Designer and illustrator working on building her freelance business.  I know I talk a lot about the importance of knowing who your ideal customer is and using that to inform all of your marketing but how do you do that exactly. That is what Amy and I are talking about today.  Going beyond the demographics to find the problem that you want to help with, using educated guesses and your existing experience to work out your ideal client, the customer journal and then applying all of that in your copy and in your marketing.