Would You Buy a Country at an Exhibition? #011
Grow Through International Expansion - A podcast by Oliver Dowson
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Most countries, and many big cities and regions, have Investment Promotion Agencies (IPA), that promote Foreign Direct Investment (FDI) through advertising and exhibitions. If the target has already decided on the country, and it’s a matter of promoting one region or city, perhaps these help. However, I don’t think this is the right way to get new converts. Here's why...
