CRO ServiceTitan, Ross Biestman: ‘Team Before Self’: Motivating High-Performing Salespeople

Guest: Ross Biestman, CRO of ServiceTitan In this episode, we cover Ross’ background in banking, his transition to sales, and what he does as the CRO Executive in Residence at Bessemer Venture Partners. (2:30)... How Ross’ research on high-performing people identified specific levers that can be utilized to create motivation and help improve a team’s overall performance. (9:23)... How Ross identifies high-potential talent and the shared characteristics of top performers. (17:30)... ‘We definitely fly very close to the sun’: Why Ross’ company, ServiceTitan, both over-assigns — and under-assigns — quotas for salespeople. (25:29)... What ServiceTitan does and how Ross became involved in the company. (30:44)... Why ServiceTitan works quickly at customer acquisition and going-to-market and the main objections the company gets from potential customers about its product. (40:15)... Ross’ predictions on the future growth of ServiceTitan and the main challenges he sees lying ahead. (46:42)... How Ross defines grit. (50:57)