CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy

Guest: Chris Merritt, President of Field Operations and CRO of Cloudflare In this episode, we cover: How Chris' current company, Cloudflare, is creating a more secure and reliable internet network. (3:44) ... Chris' experience working at Cloudflare during the company's early stages. (8:23) ... The evolution of Cloudflare’s go to market strategy. (13:18) ... Content-driven strategy: How Cloudflare uses an engineering blog to help enable its freemium model. (17:54) ... Stopping DDoS attacks: How an increase in security awareness among the general public benefited Cloudflare. (25:03) ... ‘A community watch’: Why Cloudflare’s large and diverse user base enables a better and more competitive product. (31:17) ... Change management: The incremental and careful process of bringing Cloudflare up-market. (36:37) ... The qualities Chris looks for in new hires. (44:23) ... How Chris defines grit. (50:10)