Caterina Rando on Building Thriving, Mission-Driven Businesses

Welcome to Good Girls Get Rich! I’m your host, Karen Yankovich, and today I sit down with the amazing Caterina Rando, a true force in the world of women’s entrepreneurship. Caterina is on a mission to uplift the lives of women everywhere through thriving businesses. We talk about authentic sales, how women can monetize their missions, and the importance of masterminding and retreats for fast business growth. Caterina Rando is an expert in helping women build businesses that serve their mission and their communities. She’s a sought-after speaker, author, and coach who focuses on authentic sales, public speaking, and creating thriving businesses. She’s also the founder of the Thriving Women in Business Center and Thriving Women in Business Giving, which raises money for education and entrepreneurship training for women and girls. #GoodGirlsGetRich  We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   Episode Highlights: Introducing Caterina Rando. Caterina is a powerhouse of support for women entrepreneurs. Learn how she’s helping women monetize their missions and grow thriving businesses. Why Women Need to Monetize Their Missions. Women are on a mission to create change, but they need revenue to fund those dreams. Karen and Caterina break down why making money is essential for impact. Workshops & Sales Strategy. Caterina shares her signature strategy: host a workshop every month, invite people, and always offer the next step. This process is a surefire way to keep building influence. The Importance of Payment Plans. Caterina loves payment plans but emphasizes that they need to make financial sense. Are you undervaluing your services by offering a payment plan with too little margin? Find out how to fix that. Masterminds for Women Entrepreneurs. Karen and Caterina discuss the immense value of masterminding. It’s a tool for women to build confidence, grow their businesses, and gain valuable feedback. Retreats and Cruises. Caterina loves retreats, especially on cruise ships, where no one can arrive late or leave early. She shares her secrets to creating transformative retreat experiences that keep women coming back. Connect with Caterina. Visit Caterina Rando's website to learn more about her free workshops and upcoming retreats. You’ll also find tons of resources on getting booked, building your speaking career, and much more! Ready to Level Up? If this episode resonated with you, take a screenshot and share it on social media! Tag Karen (@karenyankovich) and Caterina (@caterinarando), and let us know what you loved most! We’d love to amplify your voice and help you make more money with your mission. Don’t forget to subscribe so you don’t miss out on more amazing conversations with inspiring women! And if you're ready to dive deeper, grab Karen's free LinkedIn assessment to kickstart your thought leadership journey.   Magical Quotes from the Episode: Caterina Rando: "So many women are on a mission, and their missions need to be funded. They need revenue to fulfill their missions more." "The second sale is the most important sale. When you do a great job with the first sale, the second one will happen like Insta, because they got value the first time." "We thrive more together. This idea that we’re supposed to do it on our own is ridiculous." Karen Yankovich: "More women with more money gives them more choices and more freedom." "It’s not about overcharging; it’s about creating a system in your business that allows for your cup to be overflowing, so you can serve from that overflow." "I feel like people are more interested in deeper connections, and I’m creating more specific workshops that speak directly to my ideal clients."   Resources Mentioned In This Episode: Follow Caterina Rando on Facebook and LinkedIn Caterina Rando’s Free Virtual Workshops – Caterina offers free virtual workshops on topics like sales, public speaking, and hosting retreats. Caterina Rando's Free Resources – Caterina mentioned having various free resources for women entrepreneurs, including checklists for getting booked and growing your business. Karen’s LinkedIn Assessment – Karen offers a free LinkedIn assessment to help entrepreneurs get started with building a thought leader brand. Amp Up Mastermind Cruise – Caterina talks about her upcoming mastermind cruise for women podcasters, speakers, and business leaders, featuring workshops, masterminding sessions, and networking opportunities. ReIgnite and RiseUp - LinkedIn and PR Tips for Women   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict