127 – How to Make Business Referrals Repeatable

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to make your relationship-based marketing efforts effective. Building relationships is how you land big-ticket clients, but sometimes people aren’t ready to move forward after you first meet them. Relationship-marketing is the most effective way to stay in front of them so you’re there when they’re ready to move forward.  #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: Even pitched someone who wants to do business with you but it’s just not the right time for them to move forward? Things happen, and life gets in the way. The value in LinkedIn and relationship-based marketing is that you are able to genuinely stay in touch with that person, and you’ll be around when they’re ready to move forward. Best Relationship-Marketing Methods You might be wondering, “How do I do this?” The best place to start is on LinkedIn. After you first meet them, follow up with them occasionally. Be genuine, don’t pitch them, and ask questions about themselves. Maybe there was a program they’d been working on. Ask them how that’s going. Maybe there were some life changes happening. See how they’re doing. Another way to stay in touch is to share their posts. By sharing their posts, you’re helping them gain more visibility. That’s always a good thing. You can also find them a referral. Maybe the person you’re building a relationship with is a yoga instructor. If you have a friend who’s into yoga, refer them. In everything you do, you want to provide value. Stay in touch, be genuine, provide value, and when they’re ready to move forward, you’ll be in the right position to do business with them.   Episode Spotlights: Where to find everything for this week’s episode: karenyankovich.com/127 Introducing this episode’s topic (1:56) How to develop relationships (6:46) The benefit of LinkedIn Sales Navigator (7:55) Find them a referral (10:28) Episode recap (13:15)   Resources Mentioned In This Episode: Listen to the LinkedIn Sales Navigator episodes: Part 1 | Part 2 Listen to the episode with Brian Fanzo Join the Free LinkedIn Workshop Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict