117 – The Power of PR with Amanda Berlin

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Amanda Berlin and discusses the power of personal relations. Amanda Berlin helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. She’s also the host of The Empowered Publicity Podcast. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: There’s tremendous value in having great public relations (PR) and growing your following. Amanda Berlin shares with us in this episode why it’s so important and how you can make it happen. Telling Your Own Story You’re the one in control of your story, so you should be the one telling it. You, a small business owner, should be showing the world who you are and what you do in your own voice. As you share this authenticity with others, your platform and following will grow. How to Grow Your Platform Growing your platform and following might seem like an overwhelming task. In reality, it’s quite simple. You just need to employ the grassroots techniques Amanda teaches. Start by making genuine, personal connections. When someone shares an article that connects with you, reach out to them and tell them why you liked it, then share it with your audience. It builds their visibility while helping you make a genuine connection. Reach out to someone you want to get to know and extend the offer for them to join your podcast. Try to join other podcasts. Make connections at conferences. The list goes on. By building better PR and growing your following, you’re positioning your business for success.   Episode Spotlights: Where to find everything for this week’s episode: karenyankovich.com/117 Introducing this episode’s guest, Amanda Berlin (2:19) Amanda’s journey (4:11) The character building of transitioning from corporate to owning your own business (6:26) The power of PR (8:16) How to start building a relationship with the media (10:03) The definition of PR (10:44) The shift in publicists’ jobs (12:08) Use your own voice to tell your own story (13:20) How to make a pitch to publicists (17:04) Why you should build a platform (23:10) Having the confidence that you know your stuff (33:55) The don’ts of PR (34:33) How to find out more about Amanda (40:04)   Resources Mentioned In This Episode: Where you can find Amanda Berlin Website Download her podcast pitch template guide The Empowered Publicity Podcast Instagram Join the Free LinkedIn Workshop Sign up for the She’s LinkedUp program Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group if you have any questions about today’s episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict