Episode 24: Roberta Bowman, LPGA, and Kent Ashby and Jared Williams

For this episode's Inside Golf Business, Roberta Bowman, chief brand & communications officer with the LPGA, talks about the organization's new initiative – Drive On! – that focuses on the stories behind women's impact on golf. View their campaign launch video at www.youtube.com/watch?v=r7VT8pb89-4 Someone damaging your brand online? In this episode's House Chat, Kent Ashby, marketing director of 1-2-1 Marketing, and Jared Williams, managing director of Golf USA Tee Time Coalition, offer some tips on making sure your company's digital presence isn't getting buried on the web, and share a free course marketing report (www.1-2-1marketing.com/digital-marketing-grader) that can determine your website's strong and weak points and help you to control the way your brand appears in search engine marketing and results pages.