Simple special: Claw back the cost of your marketing complexity

Is marketing technology stunting rather than driving your marketing effectiveness? Are there excess building blocks in your marketing stack? Complexity comes at a massive cost - and it’s time to stop paying for it. In this episode you’ll hear from five global leaders in marketing: Microsoft’s Bryony Wolf; former CMO of eBay Europe Alexander von Schirmeister; Oyster Yachts CMO and former Head of Marketing at British Airways; Abigail Comber; Optima Partners’ Alan Crawley; and Simple’s Global CEO, Aden Forrest. Together they discuss why, for the first time, brands are spending more on martech than their own marketing departments and teams, and the growing difference between marketing technologists and marketing generalists. Like what you hear? Rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io